Process
- Dealers will be asked to participate in the trade-in, and will have to share a part of their margin on these deals. Dealer facing description of the trade-in can be found here
- Only leads registered under the form here https://wingtra.com/trade-in-program/ are eligible for a trade-in discount. When checking on HubSpot check for Form submissions of "Trade-in program form"
- Use the ClickUp process here to track individual trade-in deals . There is a template called "trade-in campaign" that helps you track all the requirements of a trade in, namely:
- Proof of filling in Form
- Proof of functioning unit
- Proof of destruction
Terms & restrictions
-
Landing page (link here) - only when signed up there people are eligible for discount. Even if dealer updates their leads on this. No discount can be given without form filled in. This is important for us in order to track the success of this campaign.
- Limited in time - the campaign has a time limit attached in order to create a bigger sense of urgency and for us to evaluate the success & make changes
- Participation of dealers - customers get the best offers if both the dealer and Wingtra is taking a hit on their margins. Of course the campaign will also be more successful if more dealers participate as this gives it additional visibility.
- You can also 'manually enrol' a dealer by setting the property "Trade-in Opt-in" of your point of contact to 'Yes'
- How much do I get for this drone - intentionally not visible in order to make people get in touch and get an offer on their specific drone.
- Take drone out of the market - Wingtra to take possession/proof of destruction of traded in unit.
- Functioning trade-in units - We are only accepting working units to be traded in. The prove of the units being functional can be given either by bringing the drone to a demo with the dealer (could also help in selling as its a direct comparison!) OR by having the customer sign a statements (link here) that the drone is in working condition (trust based / customers being true to their word).
Discounts